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The third downloadable pack for Borderlands was unofficially announced on January 21, 2010 via the official Gearbox forums, posted by Gearbox level designer Jason Reiss saying the pack will increase the level cap, and is "the biggest DLC we have made". A tweet by Gearbox creative director Mike Neumann on January 21, 2010 said the pack would also include "more Scooter", who is a character in the game. This was followed by an official announcement from Gearbox via Gearboxity on January 29, 2010, confirming the release, level cap increase, brand new weapons, and "brutal, never-before-seen enemies in a huge new environment complete with tons of brand new missions" according to Gearbox, developer of the game. Providing screenshots, and revealing the name of the pack, they are calling it "the largest DLC for Borderlands to date".

On February 10, 2010, an error on Xbox Live showed that there are expected to be 10 new achievements, and a confirmation that the level cap will indeed be raised. It is stated at level 61 in an achievement, in one of the 5 videos posted on GameSpot it is confirmed that is as high as the cap will be raised.

On February 22 the third DLC was confirmed to be released on February 23 for Xbox 360, and February 25 for PlayStation 3 and PC. The Xbox 360 version was released on February 24.